The Word is Fashion as Sean Freeman and Siam Center Join Forces in Bangkok
Siam Center, The Ideaopolis, rocked the fashion world at the weekend with “Siam Center Idea Avenue: Absolute Siam Fashion Capital”.
The event also featured world-class typographic masterpieces entitled “Absolute Siam Fashion Capital Installation Art” by the legendary English designer and illustrator “Sean Freeman”. In addition to a complete range of alphabets, from A to Z, he created the word “ABSOLUTE SIAM” exclusively for this show. Guests of honour were Kongpat Sakdapitak, Jitsing Somboon, Piyada Nanta, Pittaya Vorapanyasakul Senior Vice President-Credit Card Business “KTC” or Krungthai Card Public Company Limited, Panu Ingkawat, Mark Kingpayom, Pomme Chan, Sombatsara Teerasaroch, Tassanai Yan-Ubol.
Mayuree Chaipromprasith, Senior Executive Vice President-Business Promotion, Siam Piwat Co., Ltd., said that this was considered to be a prominent event in the Thai fashion industry because leading Thai fashion brands on the third floor of Siam Center gathered together to launch their Absolute Siam collection, exclusively available at Siam Center. The collections even offer tailor-made embroidery, paint or printing of names or message on the apparel or accessory. Each artful letter comes from the amazing work of world-renowned Sean Freeman, so fashionistas now have a chance to wear these masterpieces.
At the same time, fashionistas had a chance to admire “Absolute Siam Fashion Capital Installation Art”, top typography designed by Sean Freeman, the renowned British illustrator. He has stunned people in several countries with his masterpieces that have won many awards, namely D&DA Global Awards 2013/ In-Book, CA Typography Annual 2013 / Award of Excellence, Type Directors Club 2013 / Certificate of Excellence and Graphics 100 Best in Design 2012 / Gold Awards. He flew directly from the United Kingdom to work his magic on typography by blending different colours and designs on the alphabets from A to Z with the words “ABSOLUTE SIAM” forming the highlight. The masterpieces will be on display at Atrium 1, Siam Center, from until April 9, 2015.
You can witness the fashion phenomenon in “Siam Center Idea Avenue: Absolute Siam Fashion Capital” and you also have the chance to see the second “Absolute Siam Fashion Show” on March 13, 2015, at Siam Center. Brought to life by the Creative Director Araya Intra, the show will reveal the latest collection of 20 Thai fashion brands.