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Polo Ralph Lauren Opening Party at Groove at CentralWorld in Bangkok

31.10.2014

 

 

 

 

The Ralph Lauren Corporation opened its first dual-gender Polo Ralph Lauren boutique in Bangkok last night, at Groove at CentralWorld, the latest addition to Bangkok’s largest shopping mall.

This popular new shopping destination hosts an impressive line-up of retail, lifestyle and dining concepts, making Groove at CentralWorld a new landmark in Bangkok’s retail scene.  Spanning 3,552 square feet, the freestanding Polo Ralph Lauren boutique features a comprehensive assortment of Polo Ralph Lauren apparel, footwear, accessories and leather goods for both men and women, joining the latest Polo stores to introduce the brand-new Polo women’s collection.

The design of the new Polo store features imported decorations and bric-a-brac from America, and recreates the rich, iconic heritage of Polo Ralph Lauren.  The interior accents are wood flooring and exposed wood ceiling beams; materials made of reclaimed oak and pine, and painted wood and brick; and accents of aged bronze and brass hardware—showcasing vintage decorative items, furniture and art.

Authentic and iconic, Polo for men is the original symbol of the modern preppy lifestyle.  Combining Ivy League classics and time-honoured English haberdashery with downtown styles and All‐American sporting looks, Polo sportswear and tailored clothing presents a one‐of‐a‐kind vision of menswear that is stylish, timeless and appeals to all generations of men.  Often imitated but never matched, Polo’s signature aesthetic—along with its renowned polo player logo—is recognized worldwide as a mark of contemporary excellence.

The brand new Polo line for women is launching this fall.  Women’s Polo is the new symbol of personal expression for the modern woman.  A romantic bohemian with a cool sportiness, she mixes iconic all-American style with an eclectic downtown edge, put together with individual flair.  From sophisticated tweeds and simple black dresses to rugged outdoorsy looks and city-worn leather, Polo represents easy, energetic style—free-spirited and stylish.

Building on the brand’s continued global expansion, the Polo Ralph Lauren dual-gender boutique in Bangkok extends Ralph Lauren’s efforts to strengthen its presence in Asia, and continues to deliver retail experiences that embody Ralph Lauren’s world of luxury, lifestyle and philosophy to consumers worldwide.

 

 

 

 

 

 

 

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