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Chivas Regal Launches The Venture at Lebua in Bangkok

16.10.2014

 

 

Leading luxury Scotch whisky brand Chivas Regal, led by managing director Patrick Castanier (second left), hosted a premier black tie event for the launch of “Chivas The Venture” at State Tower last night.


The campaign is a global search to find the most promising social entrepreneurs to represent Thailand and compete amongst tycoons from 20 different countries.  They will get the opportunity to extend their business success with a one million dollar prize from Chivas Regal.

 

 

 

The Venture has been launched to maintain the ambition of founders the Chivas brothers, by encouraging a new generation to see the importance of making a positive impact on the lives of others while working towards a business purpose.


Exquisitely bedecked surroundings at Lebua were chosen for the event, on the 67th floor of State Tower, with 360 degree views of the Bangkok cityscape.


Apart from a funding prize of three million baht, the winning applicant will go on to compete for the grand prize as well as meeting countless investors and executives from Google and Facebook.


Richard Black, Chivas Regal Global Brand Director, said: “We have always valued entrepreneurship, and generosity is at the heart of Chivas, so supporting those who use their success to create value for others feels like a natural fit. We are committing significant resources through The Venture to find and support the most inspiring social entrepreneurs around the world, and hope that each of those businesses will inspire other entrepreneurs to use business as a force for good, creating a growing movement with real momentum behind it.”

Helping to launch The Venture are a series of advertisements and short films that deliver a powerful provocation for social entrepreneurs around the world.

Oscar-nominated actor Chiwetel Ejiofor (of 12 Years a Slave fame) has been recruited to lead the campaign, along with Golden Globe nominated actor and singer Oscar Isaac (Inside Llewyn Davis) and Winner of Best Actor Silver Bear at Berlin International Film Festival 2014 Liao Fan.  They will star as the story-tellers in the different language version of the film, introducing the stories of social entrepreneurs from around the world and calling on others to follow their lead.

 

 

 

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