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Aloft Bangkok Partners With Art Loft Asia to Promote Emerging Thai Artists

29.07.2015

 

Manisa Lekprayoon with one of her exhibits at the new exhibition space

 

Starwood Hotels & Resorts Worldwide today announced that its leading-edge Aloft brand has kick-started its partnership with Art Loft Asia across Asia Pacific.  The partnership is set to bring a unique art showcase by a variety of emerging contemporary Asian artists across Aloft Hotels throughout the region.


“We are thrilled to partner with Art Loft Asia, who shares our vision for supporting emerging artists,” said Vincent Ong, Senior Brand Director, Brand Management, Starwood Hotels & Resorts Asia Pacific.  “The Aloft brand’s innovative and exclusive initiatives set it apart; and with this partnership, Aloft is set to amplify the platform for emerging artists, whether through art or music.”

 

Art Loft Asia Co-Founder Qiuyan Tian with Aloft Bangkok General Manager Justin Malcolm


Art Loft Asia is a Singapore-based online art platform that provides direct and preferential access to a curated selection of contemporary artworks by emerging Asian artists.  To date, half of all Aloft Hotels in Asia Pacific feature the new partnership with Art Loft Asia including Aloft Bangkok – Sukhumvit 11 in Bangkok, Thailand (Trinnapat Chaisittisak); Aloft Zhengzhou Shangjie (Leo Liu), Aloft Nanhai Foshan (Leon Lollipop), Aloft Dalian (Lei Bo), Aloft Zhengzhou Zhendong (Zhu Hai), Aloft Guangzhou University Park (Huang Kun Xiong), Aloft Haiyang (Liang Xu) in China; and Aloft Seoul Gangnam in Korea (Han Misuk).  These emerging Asian artists featured have been specially hand-picked based on the synergy of the location and design of the respective Aloft hotels.


“Aloft and Art Loft Asia share the common interest of providing a platform for emerging artists,” highlighted Qiuyan Tian, Co-Founder of Art Loft Asia.  “With Aloft’s passion for art and Art Loft Asia’s comprehensive platform that inspires the discovery and appreciation of promising contemporary Asian artists, this partnership is off to a great start.”

 

Trinnapat Chaisittisak with one of his exhibits at the new exhibition space

 

Guests and locals alike are invited to visit and enjoy the arts showcase now on display at the participating hotels.  In addition, they can take home these art pieces as a keepsake from their travels which are also available for sale online at www.aloftxartloft.com


This latest partnership with Art Loft Asia is the latest example of how the Aloft brand caters to the millennial traveller, who often seeks authentic experiences, by allowing guests to connect with the local art scene while on the road.


With close to 20 Aloft Hotels currently operating and more than 15 in the pipeline across Asia Pacific, Starwood’s Aloft brand is predicted to shake up the traditional hotel landscape with its forward-thinking initiatives, energetic social atmosphere, and modern style that is different by design. 

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