A High Class Arrival - Rolls-Royce Comes to Thailand
Rolls-Royce Motor Cars held a press conference at the Siam Kempinski Hotel on Monday March 5th to announce that Millionaire Auto has been appointed as the company's dealer partner in Bangkok.
The appointment is part of Rolls-Royce's plans to expand throughout the Asia Pacific region.
Words and photos by Paul Hutton, Bangkok Scene.
Plans are afoot for the opening of a brand new showroom in Rama 3 Road, and this should be fully operational by the second half of 2012.
The company is excited about prospects in the Asia Pacific region, as 2011 saw sales growth of 47%.
The latest model to be produced at the company headquarters in Goodwood is the Ghost, which took pride of place at the entrance to the prestigious Bangkok hotel.
Asia Pacific Regional Director Paul Harris (below, left) said "Thailand is a market where we have seen increasing interest in our brand. We are seeing more highly successful Thai customers becoming connoisseurs for exclusive, ultra-luxury cars, thanks to a resilient economy. They appreciate the finest in motor car craftsmanship, engineering and design. We feel it is now appropriate to appoint a Rolls-Royce dealership to address the demand for Rolls-Royce in Thailand."